B&P is an independent Family Office in Vietnam, connecting a network of global financial, legal and investment experts. We believe that asset sustainability comes not only from profits, but from the ability to preserve, manage and transfer properly.

1. B&P's Mission

We are committed to partnering with Vietnamese families on their long-term asset management and development journey. With the motto "Transparency – Discipline – Long-term Partnership", B&P builds relationships based on trust and mutual benefit.

Our mission is not just to manage assets but also to help families build and preserve financial heritage across generations. We understand that each family has unique values, goals and circumstances, and we are committed to providing solutions tailored to each family.

With our global expert network, B&P ensures clients can access the best services and investment opportunities, wherever they are. We not only focus on maximizing returns but also ensure long-term sustainability and stability of assets.

2. Core Values

Transparency is a core principle in all B&P activities. All costs and fees are clearly disclosed, with no hidden fees. We are committed to providing complete and accurate information about every aspect of our services, from costs to performance and risks.

Transparency is not just about finances but also about processes and decisions. Clients always know why decisions are made and what they are based on. This creates trust and allows clients to make informed decisions.

Discipline in adhering to investment principles and risk management is a prerequisite for achieving sustainable results. B&P applies strict processes and standards to ensure every investment decision is made carefully and with a solid foundation.

Discipline also means we do not chase short-term trends or high-risk investment opportunities. Instead, we focus on building sustainable and balanced investment portfolios aligned with each family's long-term goals.

Long-term Partnership is B&P's commitment to clients. We not only focus on short-term results but also build sustainable partnerships across generations. We understand that family asset management is a long-term journey, and we are committed to partnering with clients throughout that journey.

Long-term partnership means we not only provide services but also build trusting relationships and deep understanding of each family's needs and goals. We work as true partners, growing together and achieving long-term financial goals.

3. Future Vision

B&P aims to become the leading Family Office in Vietnam, recognized for professionalism, transparency and commitment to clients. We continuously improve and develop our services to better meet client needs.

With the rapid development of financial markets and new technologies, B&P is committed to always staying at the forefront of adopting new technologies and methods to provide the best services for clients.